Special Topics Module 1

Research & Activity Documentation

Zainab Ilyas

Project 1

Module 1

This project explores the merging of 3D motion graphics and projection mapping, outlining a process that began with experimenting with After Effects’ 3D design capabilities and evolved through research into projection mapping techniques and retail campaigns such as Nike’s installations. By combining layered animations, dynamic transitions, and spatial storytelling, I have developed a deeper understanding of how motion graphics can engage audiences in both digital and physical environments. Researching, experimenting, analyzing examples, and incorporating peer feedback have allowed me to refine my approach, identify the most effective scales and environments, and create cohesive, immersive visuals. Overall, this work demonstrates the potential of motion graphics to transform spaces, communicate ideas, and enhance experiences through thoughtful integration of digital and physical design elements.

Activity 1

This ideation stage allows me to explore a greater potential of After Effects, combining 3D animation and projection mapping to create an immersive installation. By integrating dynamic transitions, layered effects, and spatial storytelling, I hope to engage viewers in a visually compelling way and push the boundaries of motion graphics within a physical space.

Through my current experience with AE, I have already played around with the software’s 3D Design Animation Space where you are able to take traditionally 2D elements and essentially transform them into a 3D composition.

I came across this article by Adobe that explained how to import and animate 3D models. This was the exact stepping stone I wanted to explore throughout this course, combining 3D models, dynamic transitions, creative effects, and layered animation into one narrative.

In addition to 3D motion graphics, I also researched about projection mapping techniques using After Effects. These tutorials opened up possibilities for more dynamic and spatial storytelling in my future projects.

Activity 2

This further ideation stage has given me a broad view of projection mapping possibilities, from immersive large-scale installations to more intimate in-store experiences. Exploring these examples helps me identify more engaging ways to merge 3D motion graphics with physical spaces, and after receiving peer feedback regarding my concept visualizations, I was able to narrow my focus to a smaller environment and scale where I will be able to develop a more cohesive and impactful concept that effectively combines 3D motion graphics with spatial storytelling.

Thinking of ways I could merge both 3D motion graphics and projection mapping into a productive setting, I immediately thought of Retail Projection Mapping Installations. I discovered that Nike has produced a few projection mapping installations to enhance the physical environment, highlight products, and create an engaging experience for visitors.

Project 1

Project Concept

This project aims to create a retail-focused projection mapping installation that combines 3D motion graphics and spatial storytelling to highlight a single product or small display. By integrating dynamic animations, precise transitions, and layered visual effects, the installation will transform a physical platform into an engaging experience. The goal is to design visuals that enhance the product browsing experience, using motion, colour, and rhythm thoughtfully to guide the viewer’s attention while maintaining a cohesive and polished visual style.

Research Reflection

I have been passionate about video editing and motion graphics for many years now, and recently I have a growing interest in brand-focused motion design using After Effects. Early experiments with After Effects’ 3D Design Animation Space allowed me to transform 2D elements into 3D compositions, and further research on importing and animating 3D models has helped me brainstorm executing layered, dynamic animations. In addition, exploring projection mapping techniques through tutorials by Luma Box and Stormy Pyeatte taught me how to map compositions onto physical surfaces and connect render previews to a projector. I also researched retail projection mapping campaigns, including Nike’s large-scale Manchester installation and smaller in-store experiences, which demonstrated how motion graphics can transform spaces and highlight products in engaging, immersive ways. Together, these ideation stages allow me to merge 3D motion graphics with projection mapping, creating installations that integrate dynamic transitions, layered effects, and spatial storytelling to captivate viewers.

Next Steps

Scale Appropriate Visual Research: Continue researching projection mapping projects that focus on single products or tabletop displays.

After Effects Exploration: Collect and test motion graphic techniques in After Effects that work well for projection and are visually appealing.

Cohesive Visual Style & Execution: Define a cohesive visual style for the projection by aligning motion, colour, rhythm, and pacing, ensuring the visuals support the product rather than compete with it.

Product Decision: Decide whether the product will be custom-modelled or sourced so the workflow and technical requirements are established early.

Define Projection Surface: Clearly determine what the projection will land on and document its scale, proportions, and material before building.

Stage Planning & Sketching: Create rough sketches or layout drafts of the 3D stage to map out composition, projector placement, and product positioning.